Once you have created a profile of your best marketing leads, you can use this information to build a targeted list online of potential new leads. Targeted direct mailing lists can be expensive, but they’re likely to garner the best response rate and profit and generate the most cost-effective leads and loyal customers.

It’s practically impossible to overstate the importance of direct mailing lists to the success of your direct mail program. The correct mailing list will contain your most valuable prospects. The more careful you are in analyzing and selecting direct mailing lists, the better your chances for success.